Submitting your website to Google Search Console (formerly known as Google Webmaster Tools) is an essential step to enhance your website's visibility and ensure it is properly indexed by Google's search engine. By submitting your website, you inform Google about its existence and provide crucial information regarding your site's structure and content. This increases the likelihood of your website appearing in search results. Wix has this feature built into its SEO wizard as the end of step one. We include this in our web design service.
One significant advantage of using Google Search Console is the valuable insights it offers into your website's performance in Google's search results. You can monitor important metrics such as impressions, clicks, click-through rates (CTRs), and average position for your website's pages. This data allows you to gain a better understanding of the keywords and pages driving traffic to your site, empowering you to optimize your content and improve your search rankings effectively.
Moreover, Google Search Console helps you ensure the health of your website by promptly notifying you of any potential issues or errors that may hinder its visibility in search results. It provides alerts for crawl errors, security concerns, mobile usability problems, and more. Addressing these issues promptly allows you to optimize your website for search engines, leading to better performance and visibility.
Submitting your website's sitemap to Google Search Console is also highly recommended. A sitemap provides a comprehensive list of all your website's pages that you want Google to crawl and index. By submitting this sitemap, you help search engines understand your site's structure, ensuring that all relevant pages are indexed correctly. Another reason we love Wix is that it does this for you.
Furthermore, Google Search Console enables you to test and monitor the implementation of structured data on your website. By utilizing structured data, you can enhance your search listings with rich snippets, such as star ratings, product information, and events. This can significantly improve your website's visibility and click-through rates in search results, leading to increased organic traffic.
Remember this is an important step that needs to be done once your website is finalized, submitting your website to Google Search Console is a vital step in optimizing your website's visibility, monitoring its performance, addressing potential issues, and utilizing advanced features to improve your search presence. It serves as an indispensable tool for webmasters and website owners who aim to ensure that their site is well-optimized and effectively indexed by search engines like Google. It is also a good practice to check the connection from time to time as it could come disconnected with your website from time to time.