In continuing our Branding series, Anna Smith, creative director and founder of Hibiscus Brand Management, talks through how using...

You have to be careful in shopping for logo design - graphic designers - and now even web designers. Do they have experience? a degree? or some education behind what they are selling? Today just about anyone with a computer and internet access can create a graphic identity and many try to do just that. Thanks to clip art, online logo generators, and the individuals listed above - logos could be copied and cheap. Cheaply produced logos are OK for some small businesses and s