Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...