Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were shocked that they didn't simplify the logo enough to have an icon. They did get rid of their 1980 font on a curve and the Gothic font style lettering and moved to a more modern font but still decided to keep the drop caps. Where they failed with this re-brand is that they restricted their logo to a box, a confined space that won't give them the

Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined...

KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...

Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic

Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...

Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...