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KIA Rebrand
The popular car company, KIA, has rebranded, replacing their dated red oval logo with something much more sleek, eye-catching, and...


A Legacy of Logo/Brand Designs - "Color Logo Series"
We have all of our amazing logo designs posted in our logo portfolio as one color - so now you can see them in color! One of our greatest...


McAlister's Re-brand Slow Launch
Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were shocked that they didn't simplify the logo enough to have an icon. They did get rid of their 1980 font on a curve and the Gothic font style lettering and moved to a more modern font but still decided to keep the drop caps. Where they failed with this re-brand is that they restricted their logo to a box, a confined space that won't give them the


Johnson Baby New Icon and Baby Products
Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to be more promising to millennial moms, who are looking for baby products with more natural ingredients. "Perhaps because of our success, we became a bit complacent and did not want to mess with success, for lack of a better expression," Jorge Mesquita, worldwide chairman and executive vice president for J&J's global consumer unit, said in a


Instagram re-brands to simple camera icon.
The new logo was introduced today, along with a pared-back black and white interface and a corresponding set of buttons for its Layout,...


Red Robin, mmmmmm
Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a...


KFC making a come back?
KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...


Pizza Hut Brand History
Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of the restaurant itself. Over the years this is the only thing Pizza Hut has kept from their first logo rendition. Started with a full color logo, then just a simple font change, to an outlined version, then adding many colors, to finally something simple & two colored. Then you have, present day, where they have now only use a simple graphic
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