5 Strategies that a company can do to upgrade and re-energize their brand and logo.
1. Simplify Your Logo - a readers attention span is 8 seconds, so imagine how they interact with your logo. They can't really take in an...
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Aug 30, 2021
KIA Rebrand
The popular car company, KIA, has rebranded, replacing their dated red oval logo with something much more sleek, eye-catching, and...
Feb 16, 2021
It's Black History Month! It's Only Right We Shout Out Our Favorite Black-Owned Businesses.
Since Hibiscus started in 2008, we have built incredible relationships with our clients. People find us through their own online...
Oct 15, 2020
Does Your Logo Fit in the Social Media Profile Circle?
Does your brand's logo fit in a circle? Every logo who has a presence online should.
Sep 30, 2020
Ask the Expert: Logo Design Q&A with Anna Smith
An interview with Anna Smith, creative director and founder of Hibiscus Brand Management
Aug 21, 2020
Branding is Worth the Investment
Ariana isn’t the only one who can get what she wants. Whether you are starting your business from the ground up or continuing the legacy...
Oct 23, 2018
McAlister's Re-brand Slow Launch
Since McAlister's launched in 1989, they really haven't changed much. Their new brand roll out really caught us by surprise. We were...
Oct 19, 2018
Johnson Baby New Icon and Baby Products
Johnson & Johnson is relaunching its baby-care products in the hopes to revamp their brand and products. The new products are designed to...
Jul 26, 2017
Aldi Re-brand Not The Smartest Move
Supermarket Aldi has undergone a new re-branding, with the aim of creating a more "contemporary" look. The new logo features a refined...
Sep 1, 2016
Clip Art? $99 logo? Hire a professional!
You have to be careful in shopping for logo design - graphic designers - and now even web designers. Do they have experience? a degree?...
May 13, 2016
Instagram re-brands to simple camera icon.
The new logo was introduced today, along with a pared-back black and white interface and a corresponding set of buttons for its Layout,...
Apr 28, 2016
Red Robin, mmmmmm
Have you notice this re-brand? Again this company too also dropped the gradients and fades of their original logo. It must have costs a...
Apr 23, 2016
KFC making a come back?
KFC just can't make up their mind about their brand or who plays the Colonel. They have gone back to the original logo they had years and...
Apr 22, 2016
Pizza Hut Brand History
Above you will see the progression of the logo for Pizza Hut. Their iconic hat or sombrero used to market and as a guide for the roof of...
Apr 20, 2016
Cell Phone Carrier Re-brand
Some of you may have noticed this slight little change that Verizon did a couple months ago. Notice the old version on the left, then the...
Apr 6, 2016
Simple Rebranding
Each time a major brand makes a change to their super full color - busy - tons of detail logo we take notice. We believe that the...
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